How awesome are LinkedIn Status Updates!? The opportunity to speak directly to your network is incredibly powerful, but sadly, still underused. Your LinkedIn network is made up of professionals who have opted-in to you, but if you don't share anything, they can't stay informed. They want to know what's going on in your professional world, and they are looking to you for information that can help them.
"But I don't know what to share!" I hear that all of the time when I'm coaching and training individuals on how to make the most of their networking on LinkedIn. So let's get tactical. Here are five different posts you can use immediately:
1. Tell your network about a professional event you attended.
Whether it's a conference, continuing education forum, or networking reception, tell your network where you are spending your time and what you are getting out of your activities.
I had great conversations and learned some new ideas at the 2013 International RockStar Conference!
2. Pass along an article posted in LinkedIn Today.
LinkedIn Today has a library of current articles that you can search by author, topic, or industry. Share the articles you find useful with a comment on why you think your network should read it.
I think the ideas in this article are interesting. I've found blogging incredibly useful for my business.
3. Ask for referrals... for someone else in your network.
You might not feel comfortable asking your network for referrals, but you can help your friends and colleagues by asking for them. It's good karma!
When you need an amazing creative shop for your next advertising campaign, ask me to connect you with Michele Duprey from Umbrellas on the Beach.
4. Share a favorite quote.
Your favorite business quote might be exactly what will motivate one of your connections. Tell your network why it resonates with you.
"Make things as simple as possible, and no simpler" - A. Einstein. Good for me to remember on these days when I have 7 projects going on at once!
5. Thank someone in your network.
There's not enough gratitude in the world. You can fix that showing your appreciation for the business help that someone gave you or acknowledging someone's work.
I want to thank Rob Hazan at Me on Video for his work on my YouTube videos. He always makes me look like a pro.
So now you have five ideas. Here's the trick. Pick the one you like the best, point your browser to LinkedIn, and share your status update! Right now!
David J.P. Fisher is a business coach and president of RockStar Consulting. He is the author of Step by Step Networking, a guidebook designed to teach the foundation skills necessary to make business networking an important and profitable part of your marketing plan. You can find more information at stepbystepnetworking.com or by emailing him at david@stepbystepnetworking.com
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